Proudly, a Veteran-Owned Business
DID YOU EVER THINK THAT ONE THING WAS IMPOSSIBLE?
I’m here to tell you, it’s possible. In a Metaverse, Extended Reality (XR), Mixed Reality (MR), or in real life. We are a growing interdisciplinary collection of companies, expert visual storytellers, gamers, strategists, and creative technologists working together to transform the way stories are told and experienced.
Immersive Experiences
Buckle up for a sensory rollercoaster. Our immersive museums, retail spaces, and events are like stepping into a living, breathing story. Touch, smell, hear, and see your way through experiences that challenge your perception of reality. Warning: May cause extreme bouts of wonder and awe.
Immersive Games
Forget just playing a game - how about living it? Our immersive games don't sit on a screen; they explode around you in a fury of sights, sounds, smells, and sensations. Using a cocktail of emerging tech and storytelling voodoo, we create gaming experiences that make your body think it's real. Spoiler alert: Your mind will agree.
Multi-Sensory Training
When failure isn't an option, neither is conventional training. For industries where lives hang in the balance, we create immersive, multi-sensory training powered by AI and machine learning. It's like a flight simulator, but for any high-stakes job you can imagine. The sweat is real, the stress is real, but the danger? That's all in our perfectly crafted illusion.
STORIES YOU CAN FEEL, HEAR, SEE, AND SMELL
Immersive Storytelling
& Training
Step into a world where stories come alive and learning becomes an adventure. Our immersive experiences don't just engage your senses; they transport you to new realities. Whether you're exploring a museum, shopping in a store, or training for a high-stakes job, we create unforgettable, multi-sensory journeys that leave lasting impressions.
WHAT IS IMMERSIVE STORYTELLING
The Immersion Circle
We define an immersive experience when three or more primary senses are engaged with strategic intent. While having fun playing a game or learning at a faster rate with gamified learning.
Sight
Visual perception is a cornerstone of immersive experiences. It involves not just seeing images, but perceiving depth, dimensionality, and spatial relationships. Advanced technologies like 3D rendering, virtual reality, and augmented reality enhance this sense, creating believable and engaging visual environments that can transport users to different worlds or augment their current reality.
Hearing
Auditory perception in immersive experiences goes beyond simply hearing sounds. It involves the intricate process of interpreting sound vibrations as meaningful information. Spatial audio technologies can create a 360-degree soundscape, allowing users to perceive direction and distance of sounds, thus enhancing the realism and immersion of the experience.
Taste
While often overlooked in digital experiences, taste can play a crucial role in certain immersive scenarios. This sense allows for the detection and perception of flavors, which can be simulated through carefully designed gustatory interfaces or complementary physical elements. Integrating taste can significantly enhance the realism of culinary-themed experiences or add an unexpected dimension to storytelling.
Smell
Olfactory perception can trigger powerful memories and emotions, making it a potent tool in immersive storytelling. The ability to detect and interpret environmental odors can be leveraged through scent-delivery systems, creating a more complete sensory experience. This can range from subtle ambient scents to specific odors tied to story elements or interactions.
Touch
Haptic feedback is a key component of many immersive experiences. It involves the ability to sense pressure, temperature, and texture through skin and other sensory receptors. Advanced haptic technologies can simulate a wide range of tactile sensations, from the subtle vibration of a heartbeat to the texture of different materials, significantly enhancing the user's sense of presence and interaction within the immersive environment.
Other Sensory
Beyond the traditional five senses, immersive experiences can engage additional sensory systems. Proprioception, the awareness of body position and movement, and the vestibular system, responsible for balance and spatial orientation, play crucial roles in creating a sense of presence and embodiment in virtual environments. Engaging these senses can prevent motion sickness and enhance the overall immersive experience.
PULL CUSTOMERS INTO RETAIL
Immersive Customer Engagement
We exist to drive innovation and engage your customer by immersing them in this world or in your brands metaverse. We are experts in creative ideation, storytelling, and execution fueled by our passion on driving measurable business value through immersively engaging customers.
INNOVATION SOLUTIONS ACROSS INDUSTRIES
Immersive Experiences Portfolio
Explore our diverse range of immersive projects, from virtual reality retail experiences to multi-platform digital campaigns and themed experiential marketing installations.
Adidas: VR Interactive Retail
Immerse yourself in the world of Adidas with our VR Interactive Retail experience, where you can design virtual shoes and have them delivered to your door IRL within a week.
Amazon: VR 360 Explorer
Experience a futuristic virtual world with Amazon's 360 Boxes, a unique virtual reality experience created by The New Blank (TNB) where visitors can explore space whales and other childhood stories in a fully immersive environment.
Warner Brothers: Experiential Retail
Step into the world of Warner Brothers with our experiential retail installations, where you can immerse yourself in your favorite movies and TV shows.
FROM CONCEPT TO REALITY
Invest in Immersion
Explore our diverse range of immersive storytelling packages, each crafted to deliver engaging, multi-sensory experiences that immerses your audience.
Concepting & Story Development
Space analysis and visitor flow mapping
Custom narrative development tailored to the story or world
Storyboards / scene design
Narrative world-building and lore development
Risk assessment and training needs analysis
Custom VR/XR training module conceptualization
Experience Design
Interactive Installation Design
Augmented Reality (AR) overlays for enhanced storytelling
Multi-sensory integration
Sensory 3D audio design for immersive landscapes
Biometric response integration for adaptive game play & high consequence training
Custom VR/XR models
Multi-sensory simulation design (visual, auditory, tactile)
Olfactory (smell) sensation design
AI-driven personalized scenario generation for adaptive learning design
Development & Test
Installation and testing of interactive installations
Analytics and user engagement tracking implementation
Motion capture technology implementation for realistic character movements
Integration of Haptic feedback
Multi-player synchronization
Testing plan, bug fixing and quality control
VR training module development
Performance tracking and analytics dashboard implementation
Integration with Learning Management Systems (LMS)
Haptic suit integration for full-body feedback
Eye-tracking technology implementation for attention and reaction analysis
Stress response monitoring system for high-stress scenarios
SPARK - OUR BLOG
Where Immersion Meets Imagination
Explore our latest musings on the evolving landscape of immersive storytelling, from interactive technologies to innovative narrative techniques.
11 min read
The Next Era in Storytelling: The Immersive Era
The Immersive Era of storytelling uses VR/MR /XR combined with Artificial Intelligence and haptics to more deeply immerse viewers into story. Multi-sensory immersion is a perfect path for the natural story every outdoor, conservation and hunting adventure provides.
12 min read
The Top GenAI Tools for Entrepreneurs and Enterprises
While everyone else is writing think pieces about AI taking over the world, we’ve been putting the latest GenAI tools through their paces. From creating content that connects to generating videos that convert, these are the tools turning businesses into powerhouses.
