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TNB PORTFOLIO SELECTS: WHERE BRANDS GO TO GET AWESOME
Welcome to the VIP section of TNB's creative club. No velvet ropes here—just pure, unfiltered imagination on tap. From retail spaces that forgot they weren't Disneyland to animations that make After Effects blush, this is where the impossible becomes 'oh, that's how they did it.' Prepare for a few of my favorites that's part portfolio, part magic show, and 100% TNB.
TNB CLIENT
Amazon
PROJECT
360 Explorer
TYPE
360 Interactive Video
RUN TIME
2:00
Who knew Amazon's boxes were secretly spaceships in disguise? TNB did, and we showed the world with the 360 Explorer project. We took Amazon's cardboard and turned it into a universe of possibility – quite literally.
Picture this: a 360-degree video where everything from asteroids to aliens looks like it was cobbled together by a genius kid with too much time and tape. We snuck in more easter eggs than a bunny's annual convention and gave cheeky salutes to the space stories that made us space cadets in the first place.
But wait, there's more! We also crafted how-to videos, because nothing says "customer engagement" like teaching folks to build their own cardboard T-Rex. It was Amazon's first rodeo in experiential video, and boy, did we make it count.
Amazon 360 Explorer: From Concept to Cosmos
Caution: Viewing this gallery may cause sudden urges to turn household items into spaceships. Swipe through to see how we rocketed Amazon's boxes into orbit, crafting a universe where imagination defies gravity and creativity knows no bounds.
TNB CLIENT
Brooks Running
PROJECT
Hyperion
SCOPE
Corporate Video
2:19
When Brooks Running challenged TNB to bring their Hyperion shoe line to life, we laced up and sprinted into action. This wasn't just another product video; it was a visual marathon that pushed the boundaries of Brooks' branding.
We blended hand-crafted illustrations with cutting-edge 3D techniques, creating a seamless dance between cel, 2D, 2.5D, and 3D animations. Our secret weapon? A dash of photogrammetry magic to create pixel-perfect 3D models of the shoes. We didn't just showcase the Hyperion Tempo and Elite; we gave each shoe its own visual language. The Tempo became a training montage in motion, while the Elite zipped through the frame with speed-demon flair.
The result? A video that not only highlighted product features but also captured the very essence of each shoe's purpose, all while maintaining the playful illustrative style that Brooks fans know and love.
Brooks Hyperion Image Gallery
From initial sketches to final renders, witness how The New Blank brought the Hyperion line to life, blending innovative animation techniques with Brooks' distinctive brand identity.
TNB CLIENT
AT&T / Warmer Brothers
PROJECT
Justice League, Wonder Woman, Game of Thrones
SCOPE
Multi-City Experiential Retail Installations
RUN TIME
1:22
TNB partnered with AT&T and Warner Brothers to create a series of seven groundbreaking experiential retail installations over three years. These projects showcased premier TV shows and movie releases, pushing the boundaries of immersive content creation. The scope was staggering: over 200 choreographed screens, 72 hours of original content, and 350 different deliverables, amounting to 30+ terabytes of data produced every quarter.
The creative process began with a deep dive into each intellectual property, inspiring concepts that resonated with the target audience. TNB adapted trailers for various screen configurations and developed supplementary thematic programs. The team focused on creating an optimal 40-minute experience for customers, balancing ambient "living wallpaper" with attention-grabbing takeovers. Content was meticulously crafted to adapt to diverse screen dimensions and groupings, from 3x3x3 grids to Times Square billboards.
Each project presented unique challenges, from animating 3D dragons for Game of Thrones to creating dynamic stat cards for NBA teams. The team's expertise in splitting, rendering, and quality control ensured seamless execution across multiple playback systems and locations. TNB managed all aspects of delivery and provided ongoing support, demonstrating their commitment to bringing these immersive experiences to life.
Pixels, Passion, and Immersive Magic
Dive into a visual feast that spans galaxies, sports arenas, and superhero realms. This gallery captures our three-year saga of turning retail spaces into blockbuster experiences. No Time Stone was harmed in the making of these experiential retail experiences.
TNB CLIENT
The New Blank
PROJECT
Holiday Explainer
SCOPE
Animated Holiday Card
RUN TIME
1:20
TNB turned industry inside jokes into holiday cheer with a witty, animated explainer that demystifies the video production process, blending clever illustrations, hilarious sound design, and a dash of self-deprecating humor to create a festive, educational romp through the world of creative professionals.
TNB CLIENT
RIOT Games
PROJECT
League of Legends
SCOPE
Promo Campaign
RUN TIME
2:09
The New Blank turned League of Legends: Wild Rift's Lunar New Year celebration into a digital fireworks display that would make ancient Chinese emperors jealous. While Riot Games provided the brand foundation, the TNB crew cranked up the visual volume to eleven, unleashing a menagerie of animation styles that dance across the screen like dragons at a festival. Their technical toolkit – including anchor point animation, digital puppetry, and enough particle effects to fill a Chinese lantern factory – transformed static art into a dynamic celebration that captures the spirit and energy of the Year of the Tiger.
TNB CLIENT
The New Blank
PROJECT
Looper: Emergence
SCOPE
COVID Creativity
RUN TIME
1:32
When the world went dark, The New Blank's creative team lit up their screens with hope. 'Emergence' isn't just another COVID-era project – it's our creative middle finger to the darkness of uncertainty. Our animators took the challenge head-on: create looping animations that capture humanity's resilient spirit, all while keeping it under 20 hours of production time. Okay, we might've gone a little over on this one. Emergence reminds us that every tunnel, no matter how long or dark, has a light at its end. This isn't about sugar-coating reality; it's about wielding creativity as a torch to guide us forward.
TNB CLIENT
Accenture Strategy
PROJECT
The Intelligence Market
SCOPE
Custom 3D Video
RUN TIME
1:08
Think enterprise tech can't be beautiful? Think again. For Accenture's Intelligence Market, The New Blank and CRRNT joined forces to create a multi-platform campaign that's part sci-fi epic, part user experience masterpiece. TNB took the lead by crafting a stunning 3D world where AI and enterprise applications become works of art, complete with head-turning branding and iconography. CRRNT followed suit by designing and developing a horizontally scrolling website that makes exploring AI tools feel like browsing your favorite streaming platform. The end result? A seamless brand experience that proves enterprise tech doesn't have to be boring to be brilliant.
Cakes and More Cakes
The show's fast-paced nature demanded a visual language that could be quickly understood. The New Blank crew prioritized key themes from the show, balancing speed with storytelling to ensure clarity and comprehension. The design process involved rigorous testing of camera movements and artistic elements to optimize viewer understanding.
Recognizing the show's changing daily themes, they incorporated adaptable design elements. The 3D tent fabric, animated with deformation data, allows for easy updating of textures in After Effects. This flexibility enables the in-house team to swiftly modify the sequence to reflect various themes throughout the year, enhancing promotional capabilities.
TNB CLIENT
FOX Sports NASCAR
PROJECT
Darlington Throwback
SCOPE
Promo
RUN TIME
:30
Welcome to NASCAR nostalgia on nitrous oxide. When FOX Sports needed to capture the spirit of Darlington's "Lady in Black," The New Blank strapped in and took the creative wheel, crafting a promo package that's equal parts time machine and adrenaline rush. We're talking mustaches that could make Tom Selleck jealous and mullets that would bring a tear to Billy Ray's eye.
But this wasn't just about playing dress-up with decades gone by. Our team dove deep into the stylistic gold mines of the 70s, 80s, and 90s, emerging with a campaign that transforms retro racing cool into modern marketing magic. TNB didn't just pay homage to Darlington's storied past – they recreated it with enough visual horsepower to make even the most jaded gearhead's jaw drop.
TNB CLIENT
The New Blank
PROJECT
Holiday Explainer
SCOPE
Animated Holiday Card
RUN TIME
:20
TNB turned industry inside jokes into holiday cheer with a witty, animated explainer that demystifies the video production process, blending clever illustrations, hilarious sound design, and a dash of self-deprecating humor to create a festive, educational romp through the world of creative professionals.
TNB CLIENT
The Food Network
PROJECT
Food Network Challenge
SCOPE
Show Branding
RUN TIME
:25
Our TNB team tackled the unique challenge of creating a compelling title sequence for Food Network Challenge within a tight 5-second timeframe. We developed a visually rich narrative that conveys invention, planning, and execution while setting the stage for the show's energetic atmosphere.
Dog Almighty Elixirs: Quenching the Thirst for Pet Wellness Innovation
Our collaboration with Dog Almighty Elixirs began with a successful launch at the Global Pet Expo and evolved into a comprehensive brand overhaul. After outcompeting the renowned agency, Goodby, Silverstein & Partners, we refreshed the visual identity, developed a robust brand platform, and created an engaging eCommerce presence. Our strategic approach transformed Dog Almighty from a promising newcomer to a standout player in the pet wellness market.
VOXX Exhibits: Business Transformation and Market Launch
We orchestrated VOXX Exhibits' metamorphosis from a Nimlok franchise to an independent exhibit juggernaut, creating their name, visual identity, branding, messaging, digital presence, and market positioning.
Our ongoing partnership spans strategic consulting to M&A guidance and migrating their site to a no-code, AI headless solution.
ENTREPRENEUR FEATURED PORTFOLIO
Where Ideas Become
‘Holy Sh*t’ Case Studies
Warning: This portfolio contains examples of extreme business transformations.
Viewer discretion is advised.