Proudly, a Veteran-Owned Business
FEATURED PORTFOLIO FROM ENTREPRENEURS AND ENTERPRISES
Explore our curated collection of impactful projects, showcasing our expertise in both entrepreneurial ventures and enterprise solutions
The New Blank: The Art of Business Building with Creatives
Once upon a time in the land of pixels and storytelling, there was a plucky production company called The New Blank (TNB). They were awesome at making pretty designs and videos, but in the fast-changing realm of post-production content, "awesome" wasn't going to cut it.
Enter CRRNT, the fairy godmother of business transformation (minus the wand, plus a lot more strategy decks and meetings). We rolled up our sleeves and got to work, turning TNB's pumpkin of potential into a carriage of business acumen that would make even Cinderella jealous.
First, we gave their brand a makeover that would make fashion week look like casual Friday. Then, we introduced them to this magical thing called "operational efficiency" - suddenly, projects weren't just pretty, they were profitable too! We whispered sweet nothings of industry trends in their ears, helping them pivot faster than a caffeinated ballerina. New markets? Conquered. New services? Launched. All while we stood in the wings, part cheerleader, part drill sergeant, pushing TNB to reach heights they never thought possible.
Today, TNB isn't just blank and new - they're bold, innovative, and writing their own happily ever after in the storybook of creative production studios. And CRRNT? We're still here, armed with more ideas, strategies, and a healthy dose of consulting magic.
NOBL Foods: Disrupting the Pet Food Industry
Guardian Pet Foods came to CRRNT with a hefty challenge: how to make their innovative meal bar stand out in a market full of yawn-inducing kibble. We sank our teeth into the task, creating NOBL Foods - a brand that packs more punch than a protein-rich puppy snack.
Our 'We've kicked the Crap out of Kibble' campaign wasn't just clever wordplay; it was a battle cry that echoed throughout the industry. From brand architecture to messaging, packaging design, an eCommerce site and visual identity, every aspect of NOBL Foods was carefully crafted to stand out in the crowded pet food market. The result? A brand that doesn't just compete – it rewrites the rules of the game.
Eastern Washington Guides: Get your Waterfowl Facial
We took Eastern Washington Guides from digital ugly duckling to online swan, transforming their web presence from a phone call and email booking system to a secure payment, reservation management system. We started by wading into the Eastern Washington Guides business, conducted a business audit, gathered inputs from Aaron, and conducted market research emerging with a game plan worthy of the wiliest goose.
The core of our solution involved re-platforming to Squarespace and implementing a custom Acuity reservation system, automating online bookings and communications. To ensure maximum visibility, we conducted an SEO audit and developed a keyword strategy.
The relaunched site is a streamlined, easy to use site that matches the high-caliber waterfowl hunts Aaron is known for, ensuring clients can book their waterfowl facial with just a few clicks.
FEATURED PORTFOLIO: ENTREPRENEURS
Catalyzing Entrepreneurial Success
Discover how we've helped ambitious startups transform their visions into market-leading realities, fostering growth and innovation at every step.
Dog Almighty Elixirs: A Nutritional Drink for Dogs-- and Cats!
CRRNT's partnership with Guardian Pet Foods and NOBL included Dog Almighty Elixirs. We transformed pet supplementation from a daily struggle to a delightful ritual.
From crafting a standout presence at the Global Pet Expo to winning the account from the renowned agency Goodby Silverstein & Partners, we reimagined Dog Almighty Elixirs brand identity, messaging, and packaging.Beyond the Go To Market launch at Global Pet, our work included the "Tetra-Pack" design, social media campaigns, messaging, taglines, and an eCommerce website that positioned DA as a pioneer in liquid pet supplements, addressing common pain points with a solution that pets actually enjoy.
Guardian Pet Foods: Nurturing a New Era in Pet Nutrition
CRRNT's collaboration with Guardian Pet Foods transformed a single product idea into a multi-brand pet nutrition powerhouse. Our comprehensive strategy encompassed brand architecture redesign, product naming, and multi-channel marketing campaigns.
From the birth of NOBL Foods to the launch of Dog Almighty Elixirs, we helped Guardian evolve into a market leader, revolutionizing pet wellness through innovative products and bold marketing.
VOXX Exhibits: From Franchise to a New Brand and Business
We helped VOXX Exhibits break free from franchise constraints of Nimlok and forge its own identity, leaving no aspect of their business untouched in the process. From branding workshops and a brand platform to a new name, visual identity, messaging and a website overhaul.
Our ongoing partnership, which includes strategic consulting to M&A guidance, showcases our commitment to nurturing long-term business growth and innovation.
Be sure to check out a few pitches VOXX and CRRNT went after.
Accenture Strategy: Visualizing the Future of Finance
CRRNT collaborated with Accenture Strategy to introduce Intelligence Market, a future AI-powered decision-making platform for c-suite finance leaders. Our role encompassed market research, brand strategy, product branding, and messaging, culminating in a custom digital experience that extended The New Blank's 3D video of an AI brain.
Inspired by Netflix's interface, we created an engaging, horizontally scrolling bladed UI that allowed users to interact seamlessly with the platform's features.
Home Sleep Delivered: Are You Looking for a Better Nights Sleep?
We gave Home Sleep Delivered the business equivalent of a shot of espresso. We turned their digital presence from a sleepy afterthought into a wide-awake wonderland of sleep health solutions, proving that in the world of sleep apnea care, you snooze, you lose
Adidas VR Retail Shoe Customizer: Virtual Laces, Real Innovation
In partnership with Vectorform and The New Blank, CRRNT tackled the challenge of reimagining the retail shoe experience for Adidas. Our team conceptualized, designed, and developed an interactive VR shoe designer that prioritized both artistic design and customer value.
The result was a custom 3D environment controlled by a custom Adidas HTC Vive controller, allowing customers to design their perfect shoe in virtual reality. This immersive experience not only enhanced customer engagement but also streamlined the supply chain, enabling the delivery of customized products within a week.
By bridging the gap between virtual creativity and physical product, we helped Adidas set a new standard in personalized retail experiences.
DRIVING INNOVATION, LOYALTY, AND EFFICIENCY IN LARGE ORGANIZATIONS
Elevating Corporate Performance
Explore our enterprise case studies, demonstrating our ability to implement large-scale solutions that drive significant improvements in established corporate structures.
NEP Group: Product Naming Remix
The New Blank led NEP Group through a comprehensive brand strategy and product naming initiative, aligning their market position with upcoming product launches. Our strategic approach encompassed brand audits, collaborative workshops, and the development of a cohesive brand architecture and naming system.
VieMed: Breathing New Purpose into Healthcare Communication
collaborated with VieMed to infuse their digital strategy with the same care and innovation they bring to respiratory health. Our approach transformed complex medical information into an engaging, user-friendly online experience.
OUR MISSION
We’re in the Business of
Building Businesses
TM
With nearly half of the US GDP tied to small and mid-market businesses, fulfilling dreams of building businesses doesn’t happen on a playground - it’s on a battlefield.
CRRNT exists to accelerate those dreams.